It seems to me that modern football is suffering from the kind of unsportsmanly behavior of diving which became all the more common, perhaps with the recent success of southern European teams/nations.
Referees and FIFA are now trying to prevent diving with more frequent
punishments as part of their ongoing target to stop all kinds of
simulation in football. The game’s rules now state that: “Any
simulating action anywhere on the field, which is intended to deceive
the referee, must be sanctioned as unsporting behaviour” which is
misconduct punishable by a yellow card. The rule changes are in
response to an increasing trend of diving and simulation.
FIFA , in order to improve detection, Increased the number of
officials on the field – near the goals, where most dives occur – what
make it easier to detect diving.
Second, in order to increase the costs associated with diving.
Progressive football leagues like the Australian A-League and the
American MLS are using post-match video analysis to assign
retrospective punishment to cheating players.
In these countries, there’s strong competition from more physical
footballing codes (such as rugby, or American football) for the
sporting public’s attention, and there’s little patience for
MLS in the United States, for the 2011 season, began implementing
fines and suspensions for simulation in football through its
Disciplinary Committee, which has the right to review plays after the
match. On June 24, 2011, MLS penalized D.C. United forward Charlie
Davies with a US$1,000 fine as the Disciplinary Committee ruled he:
“intentionally deceived the officials and gained an unfair advantage
which directly impacted the match” in a simulation that occurred in
the 83rd minute of the match against Real Salt Lake on June 18, 2011.
On July 29, 2011, the Disciplinary Committee suspended Real Salt Lake
forward Álvaro Saborío one game and fined him US$1,000 for a
simulation in a game against the San Jose Earthquakes on July 23,
2011. Officials noted the simulation resulted in Earthquakes defender Bobby Burling being sent off on the simulation, and the warning from
MLS that fines and suspensions will increase for simulation being
detected by the Disciplinary Committee.
Another unique scenario was with Juventus winger Milos Krasic who has been banned for two games by the Italian football league for diving.
Krasic won a controversial penalty in goalless draw at Bologna after falling inside the area.
Video replays, however, showed Bologna defender Daniele Portanova did not touch the player.
A statement from the league read:
“The TV replay showed that there was no contact between the two
players and that the player’s dive was the cause for the referee to
make a mistake.”
But until these methods are adopted universally, you’ll just have to keep shouting at the television.
Wikipedia on Diving
Why footballers dive; how it could be stopped.
Milos Krasic incident related to diving.